LV Baume - Lip Balm - 040
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A delicate combination of color and care, LV Baume transforms lips with a soft glow in 10 enchanting hues by Creative Director Pat McGrath. With buildable coverage, the rich, gentle and flexible texture fuses advanced care with natural beauty for 48-hour hydration*, and 24-hour comfort, nutrition**, and smoothing effect***.
The delectable scent of refreshing Mint and sweet Raspberry, exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud, offers a crisp and indulgent allure.
Housed in an elegant, off-white lacquered metal case punctuated by the iconic Monogram motif, the creation is a precious embodiment of Louis Vuitton’s heritage craftsmanship — an eternal keepsake. Featuring an innovative lock system, each refill is adorned with a Monogram Flower emblem — unlocking a world of color with a single click.
*Instrumental test on 30 subjects
**Self-assessment by scoring on 25 subjects
***Instrumental test on 25 subjects
The exceptional formula of LV Baume is composed of 94% naturally derived ingredients* and is 91% skincare based**, meticulously selected to care for your lips and enhance their beauty each day:
- Mimosa Wax from Grasse: Upcycled from Louis Vuitton’s perfumery by-products, the hydrating wax fuses with the lips, contributing to the comfort and softness of the formula.
- Five-flavor Berry Extract: Helps to improve the suppleness of the lips for a revitalized appearance.
The formula also includes:
- Hyaluronic Acid Spheres: Contribute to the smoothing and plumping effect for instantly sculpted lips.
- Shea Butter: Enriched with its richest fraction, it helps provide nourishment
*Value calculated based on ISO 16128-1 and ISO 16128-2. The remaining ingredients contribute to optimizing the sensoriality of the formula and its integrity over time.
**Minimum percentage of lipstick base that preserves moisture before adding color.
INGREDIENTS: RICINUS COMMUNIS (CASTOR) SEED OIL • PHYTOSTERYL/OCTYLDODECYL LAUROYL GLUTAMATE • POLYGLYCERYL-2 TRIISOSTEARATE • OCTYLDODECANOL • HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX • POLYGLYCERYL-3 DIISOSTEARATE • COCO-CAPRYLATE/CAPRATE • CAPRYLIC/CAPRIC/MYRISTIC/STEARIC TRIGLYCERIDE • VINYL DIMETHICONE/LAURYL DIMETHICONE CROSSPOLYMER • HYDROGENATED CASTOR OIL • ETHYLHEXYL PALMITATE • CERA ALBA (BEESWAX) • TRIMETHYLOLPROPANE TRIISOSTEARATE • BUTYROSPERMUM PARKII (SHEA) BUTTER • SILICA • ORYZA SATIVA (RICE) BRAN WAX • BUTYROSPERMUM PARKII (SHEA) BUTTER UNSAPONIFIABLES • SCHISANDRA CHINENSIS FRUIT EXTRACT • PARFUM (FRAGRANCE) • CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX) • ACACIA DECURRENS FLOWER WAX • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIHYDROXYSTEARIN • PROPYL GALLATE • TOCOPHEROL • SODIUM HYALURONATE • [+/- CI 77947 (ZINC OXIDE) • CI 45410 (RED 28 LAKE) • CI 77491, CI 77499 (IRON OXIDES) • CI 42090 (BLUE 1 LAKE) • CI 15850 (RED 7)] - IL21196
- Lips are hydrated for 48 hours.*
- Lips appear visibly smoother & plumper for 24 hours.***
- Sensation of comfort for 24 hours.**
- The lip balm nourishes the lips for 24 hours.**
- Visibly nourished: +46%****
- Visibly smoother: +37%****
- Visibly plumper: +37%****
- Visibly more supple: +41%****
- Visibly softer: +44%****
- Visibly more beautiful: +43%****
**Self-assessment by scoring on 25 subjects
***Instrumental test on 25 subjects
****Clinical evaluation on a panel of 34 subjects, conducted on bare lips after 4 weeks of application.
The coverage of LV Baume is buildable: a single swipe provides a delicate, sheer touch of color, while three swipes offer deeper, more noticeable hue. For a diffused effect, blend the edges with your finger.
Used alone, the balm delivers sheer glow and buildable touch of color. To use as a primer, apply generously to nourish and drench the lips with hydration, then blot away excess before layering lipstick for a smooth and even finish. For cleaning, use a soft microfiber cloth or a gentle sponge with mild soap, avoiding bleach or harsh detergents. Dry thoroughly to maintain its pristine condition.- The formula incorporates some upcycled ingredients from perfumery by-products.
- The lipstick case is refillable.
- LV Baume refills are recyclable.
- LV Baume outer packaging contains recycled paper and is recyclable.
- We recommend keeping the transparent caps of your lipstick refills, so they remain protected when not placed inside the case – ideal if you like to switch between shades.
Signature Looks
Creative Director Dame Pat McGrath imagined a series of inspiring looks imbued with vivid hues and lustrous finishes, showcased by House Ambassador Hoyeon and models Awar Odhiang, Chu Wong, and Ida Heiner.
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