Monogram Icons

To celebrate the 130th Monogram anniversary, five icons that define Louis Vuitton’s heritage codes emerge as beacons of the House’s enduring spirit — showcasing the legacy of the Monogram with House Ambassador Zendaya.

Le Monogram

In 1896, as Louis Vuitton’s innovative trunks gained unprecedented influence, Georges Vuitton sought a way to protect their integrity while expressing the House’s unique identity — designing an ornamental pattern of interlaced LV initials and stylized floral motifs. The Monogram was born.
For 130 years, it has remained a timeless testament to creativity and craftsmanship — transcending generations.

Monogram Anniversary Collections

In celebration of 130 years of the Monogram, three exceptional capsules, Monogram Origine, VVN, and Time Trunk — as well as the LVxTM Collection — usher the iconic motif into a bold new chapter. From archival canvas to natural leather and heritage trunkmaking, each creation reveals a different expression of Louis Vuitton’s legendary artistry, where innovation meets enduring elegance.

The Heritage

Conceived amid Paris artistic bloom, the iconic design was created in tribute the Georges Vuitton's father in a fusion of inspirations from kitchen tiles in the family's Asnières home and Neo-Gothic art. Undeniably recognizable and destined to endure, it was continually renewed through dialogue with art and culture – a story in legacy.