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The New Men’s Perfume

Born from a creative dialogue between Men’s Creative Director Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud, the uplifting new perfume for Men captures the essence of the community: radiant light.
What will you do when the sun shines on you? Pharrell Williams, Louis Vuitton Men’s Creative Director

An Ode to Light

Echoing the philosophy, which highlights the invigorating power of light as a source of life, Louis Vuitton’s Master Perfumer conveys the scent of the sun’s rays illuminating the skin in a distinctive perfume.
The theme of sunlight inspired us to convey photosynthesis in scent. If you look at life, photosynthesis is the starting point for everything. Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer

The Intensity of Luminous Woods

Transcribing the vitalising power of light, reveals vibrant green notes of galbanum, grounded in the woody intensity of cedarwood and energised by the clean crispness of ginger.