This exclusive collection of Louis Vuitton accessories and textiles gives our printed silks a second life thanks to the House’s eco-design approach, know-how and sustainability goals. Each product in the Be Mindful collection is unique, created based on the model of upcycling (the art of transforming reclaimed materials and products into new objects with greater utility or aesthetic value). At Louis Vuitton, we pay close attention to the lifespan of our creations. That is why the House is committed to preserving natural resources which give our products their beauty and quality by offering them a new life.
The Be Mindful chouchou is carefully crafted using upcycled silk and set apart by its array of colors. An allover Monogram pattern adorns the accessory for a classic House touch, while the bold hues and a playful pattern add distinction. This striking hair scrunchie complements other pieces in the Be Mindful edit.
The transformation that the previous collections’ silk squares underwent imparts a unique character and added value to the products – each piece becomes one of a kind and is not compliant to the picture on the website.