Fashion - Bags 02/01

The new Alma campaign

Louis Vuitton presents the Alma BB in a rainbow of eye-popping colours for Spring.

The Film

A fresh and contemporary take on the iconic Alma bag, Louis Vuitton introduces the Alma BB in five vibrant colours presented by Rianne Von Rompaey, Sacha Quenby, Sora Choi and Vittoria Ceretti. The bag is embellished with an embroidered jacquard strap to match, featuring Monogram flowers on one side and the Louis Vuitton logo on the other.

The Campaign

Photographed and directed by Steven Meisel, the campaign images bring the Alma BB’s bright and vivid colours to life, showing off the bag’s youthful and energetic attitude. The bag’s fresh details and unique strap in graphic colour options pay tribute to the line’s playful DNA.

Thin Ribs Turtle Neck AUD 1,280
Quilted Jersey Skirt AUD 1,960

The Selection

Alma BB AUD 3,450