Zoooom with Friends in AR
As part of the “Walk in the Park” series, the Men’s fashion events taking place in January in Paris, the Louis Vuitton App allows the public to interact with Virgil Abloh’s visual world.
Conceived for the Spring-Summer 2021collection presented in Shanghai and Tokyo, the crazy characters known as Zoooom with friends were visualized by Virgil Abloh as symbols of the diversity and positivity embodied by himself and his friends when they descended upon Paris during the week of his first show for Louis Vuitton. Strengthening the community spirit that exists around the Maison’s menswear universe, this interactive offering encourages the public to take part in the ongoing dialogue between Virgil Abloh and his audience.