Fashion - Campaigns 02/17

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

LV FUSION Derby AUD 1,960
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LV FUSION Derby AUD 1,960
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Bootcut Trousers AUD 1,350
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Puffer Jacket AUD 9,550
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LV TRAINER Sneaker AUD 1,880
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LV FUSION Derby AUD 1,960
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LV FUSION Derby AUD 1,960
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Bootcut Trousers AUD 1,350
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Puffer Jacket AUD 9,550
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LV TRAINER Sneaker AUD 1,880
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70s Peak Lapel Jacket AUD 5,250
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Classic Shirt AUD 1,350
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LV FUSION Derby AUD 1,960
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LV Classic Sunglasses AUD 1,050
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LV Distorted Sunglasses AUD 1,070
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Bootcut Trousers AUD 1,350
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Striped Jumper AUD 1,930
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LV FUSION Derby AUD 1,960
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Keepall Bandoulière 50 AUD 4,500
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Bootcut Trousers AUD 1,350
Shop
LV FUSION Derby AUD 1,960
Shop
LV FUSION Derby AUD 1,960
Shop
Bootcut Trousers AUD 1,350
Shop
Puffer Jacket AUD 9,550
Shop
LV TRAINER Sneaker AUD 1,880
Shop
LV FUSION Derby AUD 1,960
Shop
Classic Shirt AUD 1,350
Shop
Cigarette Pants AUD 1,660
Shop
LV Friends Pendants AUD 1,160
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LV Classic Sunglasses AUD 1,050
Shop
LV Distorted Sunglasses AUD 1,070
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Flap Soft Trunk Messenger AUD 4,250
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LV FUSION Derby AUD 1,960
Shop
Cigarette Pants AUD 1,660
Shop
LV Friends Pendants AUD 1,160
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LV Friends Set Of 3 Earrings AUD 905
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LV Distorted Sunglasses AUD 1,070
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LV Classic Sunglasses AUD 1,050
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Flap Soft Trunk Messenger AUD 4,250
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Keepall AUD 29,600
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Classic Shirt AUD 1,350
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Distorted Sunglasses AUD 1,070
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LV Friends Set Of 3 Earrings AUD 905
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Flap Soft Trunk Messenger AUD 5,650
Shop
LV Classic Sunglasses AUD 1,050
Shop
LV FUSION Derby AUD 1,960
Shop
Classic Shirt AUD 1,350
Shop
Regular Denim Trousers AUD 1,740
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LV Distorted Sunglasses AUD 1,070
Shop
LV FUSION Derby AUD 1,960
Shop
Bootcut Trousers AUD 1,350
Shop
70s Peak Lapel Jacket AUD 5,250
Shop
LV Friends Set Of 3 Earrings AUD 905
Shop
Classic Shirt AUD 1,740
Shop
Bootcut Trousers AUD 1,350
Shop
70s Peak Lapel Jacket AUD 5,250
Shop
Cigarette Pants AUD 1,660
Shop
Flap Soft Trunk Messenger AUD 4,250
Shop
LV FUSION Derby AUD 1,960
Shop
LV FUSION Derby AUD 1,960
Shop
70s Peak Lapel Jacket AUD 5,250
Shop
Bootcut Trousers AUD 1,350
Shop
LV Friends Necklace AUD 4,050
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LV Friends Set Of 3 Earrings AUD 905
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Low Lapel Jacket With Buttons AUD 5,650
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Bootcut Trousers AUD 1,350
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LV OLLIE Sneaker AUD 1,430
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow AUD 1,750
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Louis Vuitton Horizon Black & Neon Green Earphones AUD 1,750
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LV Friends Pendants AUD 1,160
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Bootcut Trousers AUD 1,350
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The Selection

LV Friends Scarf AUD 970
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Distorted Damier Crewneck AUD 1,540
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