Fashion - Campaigns 02/17

Men’s Spring-Summer 2021 Campaign

Starting in Paris, Virgil Abloh took his collection, 'Message in a Bottle', around the world to celebrate inclusivity and unity, culminating in his new Louis Vuitton Men's Campaign.

The Film

Highlighting the symbolic power of style and tailoring to express newfound power and freedom, the campaign brings together the collection’s mix of influences including the season’s ska-inspired Damier-like checkerboard motif. Uniting people of diverse backgrounds, the musical genre of ska reinterpreted classic British tailoring and exemplifies Virgil Abloh’s approach to his ongoing Louis Vuitton collections.

I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity.

The Campaign

Photographed by Tim Walker, the campaign images accentuate the collection’s aspect of fantasy and the boyhood ideology that Abloh refers to throughout his Louis Vuitton collections’ arc. Starting with the formative idea of seeing the world through the experiences of a young man, the collection proposes an alternative to rationalism in order to imagine the impossible.

Keepall Bandoulière 50 AUD 4,500
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LV FUSION Derby AUD 1,960
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LV FUSION Derby AUD 1,960
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Bootcut Trousers AUD 1,350
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Puffer Jacket AUD 9,550
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Keepall Bandouliere 40 AUD 4,900
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LV TRAINER Sneaker AUD 1,880
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Keepall Bandoulière 50 AUD 4,500
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LV FUSION Derby AUD 1,960
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LV FUSION Derby AUD 1,960
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Bootcut Trousers AUD 1,350
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Puffer Jacket AUD 9,550
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Keepall Bandouliere 40 AUD 4,900
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LV TRAINER Sneaker AUD 1,880
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70s Peak Lapel Jacket AUD 5,250
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Classic Shirt AUD 1,350
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LV FUSION Derby AUD 1,960
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LV Classic Sunglasses AUD 1,050
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Bootcut Trousers AUD 1,350
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Striped Jumper AUD 1,930
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LV FUSION Derby AUD 1,960
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Keepall Bandoulière 50 AUD 4,500
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Bootcut Trousers AUD 1,350
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Keepall Bandoulière 50 AUD 4,500
Shop
LV FUSION Derby AUD 1,960
Shop
LV FUSION Derby AUD 1,960
Shop
Bootcut Trousers AUD 1,350
Shop
Puffer Jacket AUD 9,550
Shop
Keepall Bandouliere 40 AUD 4,900
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LV TRAINER Sneaker AUD 1,880
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Printed Set Hat And Mask Cover AUD 1,170
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LV FUSION Derby AUD 1,960
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LV TRAINER Sneaker AUD 1,880
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Classic Shirt AUD 1,350
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Cigarette Pants AUD 1,660
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LV Friends Pendants AUD 1,160
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LV Classic Sunglasses AUD 1,050
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Keepall Bandoulière 50 AUD 4,500
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Flap Soft Trunk Messenger AUD 4,250
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Keepall XS AUD 3,200
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LV TRAINER Sneaker AUD 1,880
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LV FUSION Derby AUD 1,960
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Cigarette Pants AUD 1,660
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LV Friends Pendants AUD 1,160
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LV Friends Set Of 3 Earrings AUD 905
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LV Classic Sunglasses AUD 1,050
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Flap Soft Trunk Messenger AUD 4,250
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Keepall Bandoulière 50 AUD 4,500
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Keepall AUD 29,600
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Classic Shirt AUD 1,350
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Details

The collection’s ethos is embodied by the “Zoooom with Friends” crew, imaginary characters that appear in various forms from oversized balloons to accessories. Each different to the other, the puppets represent the fundamental belief in inclusivity and multiculturalism embedded within the Louis Vuitton Men’s collections.

LV Friends Set Of 3 Earrings AUD 905
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Flap Soft Trunk Messenger AUD 5,650
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Soft Trunk Wallet AUD 3,900
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LV Classic Sunglasses AUD 1,050
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LV FUSION Derby AUD 1,960
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Classic Shirt AUD 1,350
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Regular Denim Trousers AUD 1,740
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Keepall XS AUD 4,300
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Keepall XS AUD 2,700
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LV FUSION Derby AUD 1,960
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Bootcut Trousers AUD 1,350
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70s Peak Lapel Jacket AUD 5,250
Shop
LV Friends Set Of 3 Earrings AUD 905
Shop
Classic Shirt AUD 1,740
Shop
Bootcut Trousers AUD 1,350
Shop
70s Peak Lapel Jacket AUD 5,250
Shop
Cigarette Pants AUD 1,660
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Regular DNA Poplin Shirt AUD 960
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Keepall Bandoulière 50 AUD 4,500
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Keepall XS AUD 3,200
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Flap Soft Trunk Messenger AUD 4,250
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Steamer XS AUD 2,860
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LV FUSION Derby AUD 1,960
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LV FUSION Derby AUD 1,960
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70s Peak Lapel Jacket AUD 5,250
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Bootcut Trousers AUD 1,350
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LV Mixed Chains Necklace AUD 5,350
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LV Friends Necklace AUD 4,050
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LV Friends Set Of 3 Earrings AUD 905
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Low Lapel Jacket With Buttons AUD 5,650
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Regular DNA Poplin Shirt AUD 960
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Bootcut Trousers AUD 1,350
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LV OLLIE Sneaker AUD 5,550
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LV OLLIE Sneaker AUD 1,430
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Louis Vuitton Horizon Wireless Earphones - Fluorescent Yellow AUD 1,750
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Louis Vuitton Horizon Black & Neon Green Earphones AUD 1,750
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LV Friends Pendants AUD 1,160
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Clock Intarsia Pullover AUD 1,540
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Regular DNA Poplin Shirt AUD 960
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Bootcut Trousers AUD 1,350
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The Selection

LV Friends Scarf AUD 970
true
Soft Trunk AUD 5,450
true
City Keepall AUD 3,300
true
Distorted Damier Crewneck AUD 1,540
true