Art & Culture - Louis Vuitton Publishing

Fashion Eye Paris by Melvin Sokolsky

Fashion Eye Paris by Melvin Sokolsky

American photographer Melvin Sokolsky brings together images from his two most iconic fashion series shot in Paris in a new title to join Louis Vuitton’s Fashion Eye Series.

Commissioned by Harper’s Bazaar in 1962, Melvin Sokolsky photographed the spring collections in Paris with an idea in mind: the models would float around in a transparent sphere, defying gravity. A magnificent display of ingenuity that would draw awestruck reactions form Parisians passing by, who are included in the images, with a nod to street photography. Two years after Bubble, for the spring 1965 collections, Sokolsky suggested to Harper’s Bazaar that he could dispense with the sphere, allowing the models to take flight. In Fly, rather than the beauty of the clothes themselves, it is the female body and the ways it lends them structure and drape that are clearly most important to the photographer. Location, styling and light align here with rare perfection.

Iconic in their time and more generally in the history of fashion photography, these two aerial fantasies are brought together in this volume for the first time in both their black and white and color versions.



Each book in Louis Vuitton’s Fashion Eye series reveals a country, a region, a city, or a destination through the gaze of a fashion photographer. Title after title, a broad compendium of perspectives emerges, one that shifts with the destinations, including urban panoramas and natural landscapes, scenes of local life, and more contemplative work. Fashion Eye gives rise to an unprecedented dialogue between emerging talents, seasoned photographers, and fashion photography legends.

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