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Thousands of fans filled the Pavilion at the America’s Cup Park on a beautiful sunny 4th of July in San Francisco.  Fans were excited to welcome the teams and see a presentation from each country included an opera singer from Italy, a Swedish choir, the New Zealand Kapa Haka group, and a unique American performance by a Las Vegas group called ‘Recycled Percussion’.

Celebrations continued the following days with a Competitors Parade and Louis Vuitton Cup party held at the Palace of Legion of Honor.

At the Louis Vuitton Cup party, 24 musicians of "Magik Magik Orchestra" welcomed the guests, playing classical music live right in front of the Palace. Meanwhile, 3 beautiful acrobats flying the colors of each challenger's flag entertained the crowd, moving graciously in huge transparent bubbles.

A fashion show by World Of Wearable Art (WOW) was the highlight of the evening, where each challenging country was represented by a piece of wearable art. The costumes in the show were especially created for the 30th anniversary of the Louis Vuitton Cup.

From June 5th until September 15th 2013, ‘Otherness. I is Somebody Else’ will be exhibited at the Espace culturel Louis Vuitton in Paris. Exploring the eternal question of identity, this journey plunges into the deepest part of oneself and pushes boundaries of knowledge and consciousness from the private realm to the discovery of the Other.

The artists who have been selected to represent this existential issue are from different countries and backgrounds. From the stage costumes of renowned performance artist Leigh Bowery to the expressionist drawings of exiled artist Reza Hazare, the works in this exhibition open up new ideas and new spaces.

Copyright: (c) Pauline Guyon/Louis Vuitton

The 8th regatta in the history of the Louis Vuitton Cup, taking place in the San Francisco Bay from July 4th to September 21st, promises to be a decisive and yet unpredictable event.

Decisive because of the three competing teams, only the winner will earn the right to challenge Oracle Team USA, the American titleholder, in the hope of capturing the 34th America's Cup trophy. Decisive too, for the defender, as a decision is made on which of its two boats will participate in the America's Cup during the trials that take place at the Louis Vuitton Cup.

Like the seven previous regattas, this 8th Louis Vuitton Cup offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New Zealand, and Luna Rossa have recruited the finest sailors, technicians and engineers in the world. Thus, the Louis Vuitton Cup will not only be a prestigious regatta, but also a crucial preparatory phase for an America's Cup featuring boats that are difficult to master and have never been used in competition before.

Louis Vuitton continues its strong link with the world of cinema through this Cannes Diary and artistic collaboration with director Jordan Schiele. Jordan was awarded the Jury’s Special Mention for the Louis Vuitton Journeys Awards short film competition in 2012. He was also subsequently selected for the prestigious Cannes Residence program in 2012 and invited to attend the festival this year as a guest.

The Cannes International Film festival was founded in 1946 and is today one of the most prestigious film events in the world. This short film diary of Cannes reveals the festival through the perspective of Louis Vuitton including life in hotels, the premier party for Sofia Coppola’s film ‘The Bling Ring’, the red carpet and numerous encounters with celebrities. All this is done through a cinematic lens with resonating nostalgia, complemented by the music from Maurice Chevalier’s ‘You Brought a New Kind of Love to Me’ and the voice of George Goldenstern.

A subtly retro look, reassuring curves, four wheels… Elegant and ergonomic, Zéphyr is the new star of Louis Vuitton’s luggage line. Since 1854, Louis Vuitton has accompanied the world’s most celebrated travellers, defining with each, expertly conceived and painstakingly crafted creations, an art de voyager.

The new Zéphyr trolley case, true to its heritage of craftsmanship, combines respect for tradition with daring modern features. In this video, the dancers twist and turn the case with admirable ease. Both robust and lightweight, this wheeled suitcase is on a roll.

More in the full animation here.