LV NOW

Renowned editor-at-large, Kim Hersov shows us how to playfully create the perfect combination of pieces from both the Louis Vuitton’s 2014 Cruise collection and the Icon collection.

She experiments with the sophisticated bohemian style of the Cruise collection by pairing it with the quintessential pieces of the Icon wardrobe inspired by Charlotte Perriand’s modern and timeless style. Play with texture, pay attention to detail and complete your look with accessories. Find your own style with a fresh, effortless casual feel.

Originally conceived in 1934, it was a second prize winning project at a design contest held by “L’Architecture d’Aujourd’hui” magazine. The concept was meant to encourage affordable holiday homes, made of natural resources, for a wide-range audience. A pioneer in interior architecture, Charlotte Perriand would later rework the idea with several versions for wealthier vacationers but the project would only remain at an early conceptual stage.

Today, although these studies needed an adaptation to translate the original sketches and notes into a tangible structure, the spirit of the visionary woman has been respected to the fullest with the genuine savoir-faire and help of Charlotte Perriand‘s architecture team. Three vintage Charlotte Perriand tabouret stools, along with three chairs designed by Cassina based on existing models, have also been added to the original furnishings in this model home.

From 11th October 2013 until 12th January 2014, ‘Romanian Scenes’ will be exhibited at the Espace culturel Louis Vuitton in Paris. Asserting both their identity and the originality of their style, the works selected for the exhibition present an ebb and flow between the inner (themselves) and outer (the world).
Selected from an older generation of artists in Bucharest, Geta Bratescu evokes the theme of travel through drawings based on the principle of stream-of-consciousness writing, while Ion Grigorescu bears witness to a bygone era through photographs. In Cluj, a young generation of artists has adopted academic painting techniques and taken them across unexpected frontiers. Dan Beudean uses graphite to turn the characters in his works into icons, Simon Cantemir Hausi transposes his portraits to the verge of abstraction and Serban Savu paints the seeming banality of everyday life.

The new “Louis Vuitton Pass” application is now available for tablets and smartphones on both the App store and Google Play. By scanning the campaign images that feature the App’s icon in magazines and elsewhere, reveal a dedicated space showcasing exclusive content and featured products from the campaign.

For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will reveal in exclusivity the full film on Thursday 7th November. It will not only be possible to watch the film in advance of its official release but also go behind the scenes of the campaign, access ‘making of’ footage and discover the products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email and access a Louis Vuitton Store locator.

Download the App now on the App Store or Google Play.

Beijing, Cape Town, Hong Kong, London, Los Angeles, Mexico City, Miami, Moscow, New York, Paris, São Paulo, Seoul, Tokyo, Venice and Sydney. Louis Vuitton covers 15 of the world’s most exciting cities and unveils a new format and new features. From November onwards, this new collection of City Guides will be the travel essential for all voyagers searching for quality-oriented travel experiences throughout the world.

Since 1998, Louis Vuitton has been sharing its insatiable urban wanderlust through its City Guide Collections. For this edition, the guides have been given a makeover. They not only have new perspectives and contributors but they are also now presented in individual volumes, beautifully illustrated with exclusive photography and a more cohesive collection enabling readers to find their bearings from one city to the next and orientate themselves between guides.