LV NOW

Follow the path of three characters in the midst of their respective passions, in Florence, la Havana or at the heart of Canada’s deepest forest. From one bag to the other, we discover a cinematographer in Italy on the tail of great directors’ work, an oceanographer gathering data and other artefacts in the middle of the Cuban island and lastly a modern day herbalist in his personal retreat, a remote cabin hidden in the Canadian forest.

Louis Vuitton’s men bag collections feature three iconic models that compose the “essentials” for a man’s wardrobe. Created for different occasions and usages, their versatility allows them to be reinvented by each individual to suit his own needs.  In this new animation, dive in the life of these adventurers.

Discover more HERE.

Gaston-Louis has been described as a visionary as well as an aesthete, a man of his time while turned towards the future. One of his diverse and multiple interests was the conception and creation of windows displays. In a time where store windows were reinvented every week, his passion combined with grasping the aesthetic of the twenties allowed him to imagine numerous displays from a graphic and geometric standpoint; a series of modern sceneries that still feel relevant today in 2014.

In 1925 he wrote an essay for the publication Vendre on this matter: “The art of creating a window display fall both within a sharp sense of architecture and the skills of a stage director”.
He finishes the piece on a more poetic note: “The picturesque streets of the older days with its curious boutiques are now gone forever. While the 19th century street was quite dull, a wind of change seems to be blowing in this new century: the shopkeeper transformed his front window into a magnificent and modern façade. Let’s turn the street into a cheerful space (…). By our daily renewed efforts let’s draw the passer-by, let’s give him a reason to dawdle, to stroll!”

Symbol of freedom and energy, the horse is one amongst the favourite animals of the Chinese, as it played a crucial role in the development of the Chinese Empire. This year, the horse represents one of Louis Vuitton’s core values as an emblem of travel. Thus, the 2014 Wood Horse year is a time of fast victories, unexpected adventure and surprising romance.

In line with romance, love, fairy tales, heroes and heroines, great adventures are amongst the main sources of inspiration of London based artist and film director, Mustashrik Mahbub. His travel background and talented illustrations of horses naturally brought Louis Vuitton to collaborate with him on this occasion.

From partnering with artist and fashion filmmaker Quentin Jones, to the encounter with David Bowie in Venice; from the launch of m-commerce in the United States, Europe and Japan, to Marc Jacobs’ live-streamed farewell show with a backstage pass on the social networks, 2013 was a year of many happenings covered on the digital platforms.

Visiting the Louis Vuitton website is an invitation to immerse yourself within the numerous exhibitions, openings and events occurring throughout the year. Go backstage at the fashion shows or on the set of a photo shoot, share travel tips and adventures, explore the heritage of the House and discover the launch of new iconic products.

Calligrapher, illustrator and most of all talented graphic designer, Letman is responsible for the impressive mural painting in Louis Vuitton’s pop-up store “L’Aventure”, located 22 avenue Montaigne in Paris.

Created in collaboration with multi-faceted editor Tyler Brulé, this unprecedented space highlights Louis Vuitton’s expert authority on travel. To accompany the modern globetrotters this store offers exclusive products, but also a number of unique services. This includes Personalisation (special orders, Mon Monogram service, painting or hot stamping), the Art of Packing or repair and after-sales support by our expert craftsmen.

Choose a destination, pick up your luggage and start your adventure with us.

L’Aventure will be open until 31st December.