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In 2016, the Maison Louis Vuitton ventured into new creative territory: perfume. Seven singular fragrance trails came into being. Seven compositions conceived like so many invitations on a journey. Seven concentrates brimming with emotion, composed in Grasse at Les Fontaines Parfumées, the creative atelier of Jacques Cavallier Belletrud, Louis Vuitton Master Perfumer.

This collection of exquisite perfumes has welcomed a new unprecedented creation. Composed by Jacques Cavallier Belletrud, this fragrance radiates luminous optimism. The name of this new olfactory celebration: Le Jour Se Lève.

Surprise her with an exceptional fragrance that describes a journey of the emotions.

Available exclusively in selected Louis Vuitton stores and on louisvuitton.com.

Discover more on the collection here

First impressions, favourite pieces, memorable moments... Many personalities were interviewed backstage at the Miho Museum about the Louis Vuitton Cruise 2018 collection. Jennifer Connelly, Hidetoshi Nakata,Yaya, Sophie Turner, Riley Keough, Shioli Kutsuna, Michelle Williams, Kansaï Yamamoto, Mirai Yamamoto tell us their feelings of the collection.

Louis Vuitton’s Cruise collection for 2018 alternates between the present day and a noble ancestral civilization, between futurism and poetry, between huge, vibrant cities and delicate landscapes.

The garments recall samurai, figurative engraving, inked landscapes, ceremonial dress, the keikogi of martial arts, the Kurosawa cinematic dramaturgy, or the unique melancholy of Kitano. Urban pantsuits and architectural tunics are designed in the spirit of Hokusai. Interwoven jersey and leather sweaters recall the armor of Japanese warriors. Evening dresses gleam with Noh theater gold. Delicately crafted obi belts become the fabric of tapered trousers. Handbags and clutches are decorated with Kabuki masks.

Watch the fashion show on louisvuitton.com, and discover additional insider content on Louis Vuitton's Instagram Stories feed and the House's official social media pages.

At the very heart of the Miho Museum, an architectural masterpiece designed by the architect I.M. Pei, the enchanting scenography of the Louis Vuitton show underlines the inspiring details of Nicolas Ghesquière's collection. The artistic Director of the Maison Louis Vuitton pays a tribute to Kansaï Yamamoto and offers a fusion between futurism and poetry through a creative reinterpretation of iconic codes, patterns and fabrics that embody the Louis Vuitton identity.
Among the highlights, discover actresses Rila Fukushima and Doona Bae opening and closing the fashion show in Kyoto.

Watch the fashion show on louisvuitton.com, and discover additional insider content on Louis Vuitton's Instagram Stories feed and the House's official social media pages.

Inaugurated in 1997, the Miho Museum was conceived to be a terrestrial paradise, inspired by Shangri-La, the legendary heaven-on-earth. Nestled in a hidden valley, the museum is revealed through a spectacular metal tunnel and a futuristic suspension bridge.

In this fascinating setting, photographer Saskia Lawaks captured the guests a few seconds before the show, taking their seat in the front row. Among the celebrities present: Michelle Williams, Jennifer Connelly, Laura Harrier, Fan Bing Bing, Sophie Turner, Isabelle Huppert, Riley Keough, Grace Coddington, Marina Foïs, Hidetoshi Nakata, Rila Fukushima, Shioli Kutsuma, Mirai Yamamoto, Kansaï Yamamoto, Tang Yan, Janice Man, Urassaya Sperbund…