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The mission of (RED), the organisation created by Bono and Bobby Shriver in 2006, is to transform the collective power of consumers into a force for good. Louis Vuitton proudly supports (RED)’s actions with the creation of a new LOUIS VUITTON I (RED) perfumed candle. For each candle sold, USD 60 will go to the Global Fund to fight AIDS with (RED).

In the spirit of Louis Vuitton’s longstanding history of creative collaboration, the LOUIS VUITTON I (RED) candle has been composed by the Maison's Master Perfumer Jacques Cavallier Belletrud, and its design created by Marc Newson. Taking the colour red as his inspiration, Jacques Cavallier Belletrud selected the finest-quality natural ingredients to develop the candle’s fragrance, creating an olfactory experience that evokes the universal emotions of love, freedom, warmth, and purity. By blending a peony’s sweet, peppery and floral olfactory notes with the fruity vibrancy of raspberries, the burning candle becomes alive with harmony, optimism, and emotive pleasure. Rich in character, yet subtle, instantly transforming the home into a haven of comfort.

The LOUIS VUITTON I (RED) candle is available in Louis Vuitton stores around the world, and online at louisvuitton.com, starting in October 9th, 2019. To learn more, go to RED.org and follow @RED on Instagram. Join us #endAIDS

Discover the Perfumed Candle

As two of Louis Vuitton’s ambassadors, Alicia Vikander and Léa Seydoux were captured by Albert Moya with the latest selection of the Maison’s New Classics, the collection of leather goods that have become modern icons. Known for their grace and strength, the two actresses bring their own personalities to the season's new iterations of the classic Capucines, the playful Twist, and the stylish Dauphine.

Discover the New Classics

What is the inspiration behind this collection?
It reflects the somewhat forgotten period of the Belle Époque. Though relatively short, this period between the end of the 19th century and the First World War was one of France’s most prestigious. It was the time of Universal Exhibitions, such as the one during which the Eiffel Tower was unveiled. It was a time of excitement and tremendous change. It’s about revisiting all that. We wanted to explore notions about what’s outdated and old-fashioned, and nostalgia for a time we can only dream about, and how to make it all relevant for today. In particular, it was about looking at dandyism and these very particular snobberies that later would become what the world now knows as French elegance.

Please explain the accessories?
We have a new bag, the "Blade", which is deliberately very classic, with refined signatures that reprise elements from trunks and have inner gussets of bracket-like precision. The "Dauphine" bag is revisited in new shapes and materials. There are also transformable pouches that become little backpacks, change purses... We have revisited shapes recalling the Belle Époque. The shoes are flirty little moccasins with brightly colored patches. There are also brooches, flowers, cattleyas and other orchids with incredible colors, a nod to this romantic period.

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Nicolas Ghesquière turned to the Belle Époque, the culturally rich period spanning the turn of the 20th century up until World War I - as the starting point for his newest collection for Louis Vuitton. As a time of great excitement and tremendous change, it also saw the founding of Louis Vuitton, the building of the family’s Art Nouveau home in Asnières, as well as the Maison’s first travels around the world. Today, for his Spring-Summer 2020 Collection, the Artistic Director of Women’s Collections circles back to the pleasures of sartorial protocol, a certain kind of dandyism that blends styles and genres. 

Harking back to the fundamentals of romanticism and transposing Art Nouveau onto clothing, Ghesquière construes a community that celebrates the enthusiasm of singularity.  In this spirit, the collection adopts the evocative cattleya orchid as a sort of signature, worn on the lapel like the fanciful symbol of ultimate refinement. Louis Vuitton picks up the thread of its own history and brings together two nascent centuries, the dream-like dawn of the 20th century and the 21st century that yearns to remember it.

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Jennifer Connelly, Alicia Vikander, Justin Timberlake, Jessica Biel, and Mark Ronson were among the many guests Louis Vuitton hosted at the Cour Carrée of the Louvre. Also in attendance at Nicolas Ghesquière's most recent show on October 1st, 2019, were Chloe Moretz, Ruth Negga, Laura Harrier, Samara Weaving, Stacy Martin, Catherine Deneuve, Doona Bae, G.E.M., Hidetoshi Nakata, Itzy group, among others.

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