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Building on the original idea of staging a confrontation of the three photographer's vocabularies, 'SERIES 2' illustrates an international vision of fashion through its locales and the personal reflection of each artist.

The shoot by Juergen Teller took place in a setting that has all the characteristics of a classic, aristocratic French interior decor. Shadowy lighting, reinforced by the room's black paneling, creates a visual dissonance between what we think we know and what is uncustomary.

More than just a campaign, with this triptych the Maison Louis Vuitton continues to push further the idea that fashion is a vast subject of observation to which each player - the designer, photographer, model or artisan - brings his or her own response and contributes to the richness of its history.

'SERIES 2' evokes the impression of proximity shown from a different angle. The shoot by Annie Leibovitz took place atop three buildings in New York that are still under construction. The original perspective over Central Park is like a response to a collection that oscillates between the familiarity of a wardrobe and the innovative character created by savoir-faire.

More than a sequel, 'SERIES 2' is an echo of 'SERIES 1', the first groundbreaking campaign initiated by Nicolas Ghesquière for the Maison Louis Vuitton which recently won the British Fashion Award for best advertising campaign. This polymorphic fresco illustrates an international vision of fashion through its locales and the personal reflection of each artist.

Michelle Williams, who recently starred on Broadway in the acclaimed revival of the musical Cabaret, codirected by Sam Mendes and Rob Marshall, was shot by Peter Lindberg in a series of images revealing an intriguing balance of force and fragility that makes her personality so compelling.

The campaign spotlights emblematic Louis Vuitton bags, among them the iconic Capucines in new shades: sky blue Outremer, soft pink Magnolia and dark blue Cobalt.

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For the first time, Michelle Williams wears looks from Nicolas Ghesquière’s collections. The pared-down backdrop of the New York studio resonates with the pure lines of both the bags and the ready-to-wear, and – with an eye on the expressive beauty of Michelle Williams – creates a subtle, intimate ambiance. To complete the looks, the campaign highlights another iconic bag from Louis Vuitton: the Lockit, in two new shades beige Galet and Black with python trim.

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