LV NOW

Patches have evolved from their initial function of simple identification to become the object of avid collectors around the world. The introduction of patches as souvenirs dates to the 19th century, the same period during which Louis Vuitton first created innovative trunks covered of hotel stickers for a new era of travel. Today, the Maison incorporates this tradition with this new capsule collection, emblazoning original patches on pieces such as the classic Keepall bag.

For this year's collection, the Alpes are the chosen destination, lending their natural beauty to the graphic designs. The mountainous landscape has been interpreted into three types of embroidered, embossed leather, and tufted patches for an overall adventurous style. Find this new seasonal collection online and in stores now.

View the Alpes collection here.

The combinations are endless... Now Yours is a new Louis Vuitton service that allows you to customise your Run Away sneakers with a selection of colors, materials, and stripes, and to personalise them with your initials. Each pair will be a unique creation thanks to thirteen customisable zones with nine colours, three materials, and two metallic finishes. With optional Monogram or Damier, printed or the more discreet hot stamped initials, Louis Vuitton's traditional codes are at your disposal and bring the Maison's long history of personalisation to footwear for the first time.

Visit select Louis Vuitton stores to create your Run Aways, and check back soon for the launch of the Now Yours service online.

List of select Louis Vuitton stores offering the Now Yours Run Away service:

Paris - Maison Champs-Élysées
London - New Bond Street
Milano - Via Montenapoleone
Copenhague
Dubai - Mall Level
Beijing - Shin Kong Men
Shanghai - Plaza 66
Guangzhou - Tianhe
Hong Kong - 5 Canton Road
Hong Kong - Pacific Place
Singapore - Marina Bay
Seoul - Shinsegae Kangnam Men
Seoul - Shinsegae Main Men
Tokyo - Omotesando
Tokyo - Matsuya Ginza
Osaka - Shinsaibashi
Sydney - George Street
New York - Fifth Avenue
Beverly Hills - Rodeo Drive
Costa Mesa – South Coast Plaza

More stores will offer this service in 2019.

View more about Now Yours Run Away here.

With an established catalogue of 30 cities, in both print and digital version, the LOUIS VUITTON CITY GUIDE has establish itself as the indispensable companion to the discerning traveler.

A unique trailblazer highlighting the latest trends, each guide speaks as readily to flâneurs as to business travelers, or even local residents.

Since 1998, Louis Vuitton has instilled its nomadic nature into its City Guides and proposed a selection that is as specialized as it is individual. 

Completely updated, Paris is enriched this year with new addresses, following in the wake of Bangkok, Chicago, Istanbul, Los Angeles, Madrid, Miami, Paris, Rio de Janeiro, Rome, Shanghai and Venice.

This year discover a new city in the catalog: Madrid!

The digital version of the Paris City Guide is available for free on the App Store. The digital version of the Shanghai City Guide will be available for free on the App Store from November 15, 2018 to February 1, 2019.

An invitation to discover the most fascinating cities in the world.

Discover the City Guide universe
Download on the App Store

The driving theme behind the Journées Particulières was to enable more visitors to discover the inner workings of our, often secular, continually innovative Houses which form part of our heritage. The 4th edition focused on experiences, interaction and encounters. Each venue offered a unique and original tour, designed by the host House.

In addition to the Louis Vuitton Workshops in Asnières, France, and Fiesso d'Artico in Veneto, Italy, two new locations were opened to the public this year: Les Fontaines Parfumées in Grasse, South of France, and the Louis Vuitton Ducey Workshop, in Normandy, France.

Photographs in order of appearance: Les Fontaines Parfumées (x3), Fiesso d'Artico (x2), Asnières (x2), and Ducey Workshop (x1).

Find out more about the event here: https://www.lvmh.com/lesjourneesparticulieres/

In 1924, Louis Vuitton made a trunk for the French gallerist René Gimpel, enabling him to travel worldwide and present works of art to his clients. Since then, the Maison has been entrusted by clients around the world to transport their art and supplies, creating cases that protect and transport their belongings in the most optimal conditions. In continuing with this heritage, the Rijksmuseum entrusted Louis Vuitton to create a special-order trunk to transport the masterpiece The Milkmaid by Johannes Vermeer during its voyage from Amsterdam to Japan.

The trunk, handcrafted in Louis Vuitton’s historic workshops in Asnières, France, has been meticulously produced to house the painting. Adorned in the iconic Monogram canvas and the signature brass corners and lock, the trunk features personalized hand-painted stripes along with a yellow-coloured interior evoking the main colors of the masterpiece.