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First launched in 2013 and named after Rue des Capucines, the Parisian street on which Louis Vuitton opened his first store in 1854, the Capucines bag has quickly become a contemporary classic. With the limited-edition Artycapucines Collection, the bag's distinctive design and silhouette provides and ideal "blanck canvas" for six leading international artists: Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self, and Jonas Wood.

The Artycapucines Collection is further proof of Louis Vuitton's unique ability to aid artists bring their ideas to life by combining its passion for constant innovation with its traditions of artisanal savoir-faire.

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Since 1896, when Georges-Louis Vuitton designed the now-iconic Monogram motif, the star-shaped flower has provided endless inspiration for the Maison’s creations. Today, the Louis Vuitton B Blossom Fine Jewellery Collection reimagines the signature shape as a stylish spherical stamp of attitude and playfulness. Illuminated by diamonds in pink and yellow gold, the range of rings, bracelets, necklaces, and earrings are emblems of independence and an ode to modern femininity.

Five friends of the House are part of this new Campaign: Zhong Chuxi, Sophie Turner, Indya Moore, Chloé Grace Moretz, Signe Veiteberg

Discover the B Blossom Collection

The new Bohemian Vuittony sunglasses take on an arty form inspired by the Monogram flower with the chiseled edges of their lenses recalling the outline of petals. Available in two versions, the Square and the Mask, these lightweight sunglasses set a bold new trend and make a strong fashion statement.

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Fascinated by the scents, rites and traditions of a several thousands year-old perfume culture, Master Perfumer Jacques Cavallier Belletrud now orchestrates a composition of contrasts centred around the rose, oud and ambergris, three raw materials that have traversed time and geography to express "something eternal".

A landscape blanketed in crisp obscurity slowly comes into focus. It warns upon contact with the sun's first rays, wearing a majestic shade of rose that blends the dunes with the sky.

In the desert, sunrise and sunset are magical, fleeting moments that reconcile opposites. Night and day, shadow and light. Cold and heat, sky and heath. Captivating horizons entice the traveller to continue on his journey."

"At Louis Vuitton, perfumes are about contrast. One element enchances another, and vice-versa". The Master Perfumer Jacques Cavallier Belletrud notes. He brings this vision to life with Les Sables Roses, a hot-and-cold composition whose ingredients mutually elevate one another. It is a perfume of resolutely simple architechture, to better underscore the richness of its ingredients: a duo of rose and oud, accentuated by ambergris.

Les Parfums Louis Vuitton, available exclusively at selected Louis Vuitton stores and at louisvuitton.com

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On May 22nd, 2019, the two French actresses attended the premiere of "Oh Mercy" in Louis Vuitton looks by Nicolas Ghesquière: Léa Seydoux in an embroidered bustier with silk satin trousers and Stacy Martin in a dress from the Spring-Summer 2019 Collection.