Louis Vuitton now offers an online tool to customize a selection of Men's Ready-to-Wear pieces with the playful patches of the My LV World Tour service.

    Already available in select stores worldwide, Louis Vuitton's My LV World Tour personalisation service can now be experienced online. From the days of Gaston-Louis Vuitton to today, avid travellers have long adorned their luggage with souvenir stickers from destinations across the globe. Louis Vuitton's My LV World Tour service offers clients a modern way to customize Men’s Ready-to-Wear in this same spirit. Clients can choose a variety of patches and embroideries, inspired by both vintage travel labels and varsity lettering, to make their own entirely unique jacket, cardigan, or jeans. Patch themes include Cities, representing the world’s most famous destinations, and Heritage, direct nods to archival Louis Vuitton graphics, while seasonal patches will provide opportunities to add limited-edition touches.

    Launch the new My LV World Tour online tool to design, visualise, and order your personalised creation.

    My LV World Tour for Menswear

    Personalization Ready-to-Wear Leather goods Men

    Louis Vuitton brings the LV Heritage initials and stripes personalization service online to a selection of Men's Ready-to-Wear.

    Already present in select stores worldwide, Louis Vuitton's Now Yours service is now available online. The combination of colorful initials and stripes is a long-standing Louis Vuitton tradition since the beginning of the Maison's history when they were hand-painted onto travel trunks: LV Heritage. This service brings this tradition to Men's ready-to-wear by allowing you to add your choice of initials and stripes to a selection of jackets, sweaters, and jeans. Customize the item of your choosing and visualize the finished product all by visiting the Now Yours selection on the Louis Vuitton website.

    LV Heritage Men's Ready-to-wear

    Personalization Now Yours Ready-to-wear Men

    Directed by Albert Moya, the new campaign sees Léa Seydoux, Samara Weaving, Zhong Chu Xi, and a cast of models in Nicolas Ghesquière's eclectic collection.

    In homage to a certain culture of fashion, where one takes a stand and proudly expresses oneself, Louis Vuitton's Women's Artistic Director dreamt up a collection that is an invitation to cultural references. First presented last March at the Cour Carrée of the Louvre within a recreation of the Centre Pompidou, the Fall-Winter 2019 Collection is one in which the debate is deliberately lively, just like the emblematic building that inspired the runway set.

    For the Campaign, actresses Léa Seydoux, Samara Weaving, Zhong Chu Xi, are accompanied by a cast as they prepare backstage in this film shot by Albert Moya.

    Explore the Campaign

    Womenswear Nicolas Ghesquière Campaign

    Playful and unexpected, Louis Vuitton's new textile capsule plays with perspective on four fun designs.

    The elegant tone-on-tone Monogram shawl, a mainstay in the Louis Vuitton textile lineup, has been cleverly screen-printed and embellished this season to create eye-catching optical illusions. Four instantly recognizable designs appear to float realistcally: the Petite Malle bag, the Archlight sneakers, the Party sunglasses, and the Maison's signature chain handbag handles. Details such as the Monogram canvas, high-shine pigments, and metallic studs reinforce the illusion.

    See the Trompe L'Œil Shawls

    Womenswear Textiles Capsule

    Louis Vuitton invites you to play the new Endless Runner game, inspired by the city streetscape and 1980s influences of the Men's Fall-Winter 2019 Fashion Show.

    See how far you can run in the retro-style Endless Runner game by jumping over sidewalk obstacles and collecting Louis Vuitton tokens. Coinciding with the Collection's launch in stores and online, the video game revisits the New York City set of Virgil Abloh's Men's Fall-Winter 2019 Fashion Show that took place in Paris earlier this year.

    Play the Game

    Menswear Virgil Abloh Game