LV NOW

At the dawn of the 20th century, luggage crafted by Louis Vuitton, most famously the Wardrobe trunk and the Steamer bag, accompanied passengers on the world’s first transatlantic liners. The legend lives on today.

What a distance we have travelled since the advent of the transatlantic liner. From a time when Louis Vuitton trunks accompanied their owners on the long ocean crossing, to the high-speed journeys of today, with a Keepall on our shoulder or a trolley case in our hand.

Since 1854, Louis Vuitton has explored new frontiers and pushed the limits of innovation. A pioneering spirit defines its history, and the technological advances in the transportation system fired the imagination of the House. This four-wheel trolley, the Zéphyr, is in line with this inventive spirit.

More in the full animation here.

Louis Vuitton has invited three street artists – Eko Nugroho from Indonesia, EINE from London, and Franco-Tunisian eL Seed – to bring their vision on the House’s giant square. This new collaboration follows up last season’s initiative to work with the Street Art scene, with pieces from AIKO, RETNA and Os Gemeos.

The excitement of travel is at the heart of EINE’s piece, through the phrase “Great Adventures” written in his emblematic bright and colourful block letters. The mix of pop influences and more traditional inspirations can be seen in Eko Nugroho’s intriguing designs, while eL Seed uses Arabic Calligraffiti to draw upon the Monogram pattern.

Thousands of fans filled the Pavilion at the America’s Cup Park on a beautiful sunny 4th of July in San Francisco.  Fans were excited to welcome the teams and see a presentation from each country included an opera singer from Italy, a Swedish choir, the New Zealand Kapa Haka group, and a unique American performance by a Las Vegas group called ‘Recycled Percussion’.

Celebrations continued the following days with a Competitors Parade and Louis Vuitton Cup party held at the Palace of Legion of Honor.

At the Louis Vuitton Cup party, 24 musicians of "Magik Magik Orchestra" welcomed the guests, playing classical music live right in front of the Palace. Meanwhile, 3 beautiful acrobats flying the colors of each challenger's flag entertained the crowd, moving graciously in huge transparent bubbles.

A fashion show by World Of Wearable Art (WOW) was the highlight of the evening, where each challenging country was represented by a piece of wearable art. The costumes in the show were especially created for the 30th anniversary of the Louis Vuitton Cup.

From June 5th until September 15th 2013, ‘Otherness. I is Somebody Else’ will be exhibited at the Espace culturel Louis Vuitton in Paris. Exploring the eternal question of identity, this journey plunges into the deepest part of oneself and pushes boundaries of knowledge and consciousness from the private realm to the discovery of the Other.

The artists who have been selected to represent this existential issue are from different countries and backgrounds. From the stage costumes of renowned performance artist Leigh Bowery to the expressionist drawings of exiled artist Reza Hazare, the works in this exhibition open up new ideas and new spaces.

Copyright: (c) Pauline Guyon/Louis Vuitton

Epi has always been synonymous with colour at Louis Vuitton. It was the first coloured leather line to be launched by the House in 1985 (you might have recently caught a glimpse of some of the collection  on iconic bridges across the world).

Today one of Louis Vuitton's Signatures will meet one of the most iconic shapes of the House thanks to the introduction of the Neverfull in Epi line. For the first time the House is launching a Neverfull in leather, a colourful addition to this iconic shape.

This new version of the Neverfull will suit everyday occasions; a possibility to play with colours easily for a feminine, casual chic silhouette.

Never has a full range of Epi colours been so highly anticipated.