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For Louis Vuitton's newest collection of Parfums, the Californian coast is the destination. The long stretches of beach etched in foam, the bright neon lights, the gentle iridescent sky, the patios burgeoning with cacti, the eternally beautiful days... There's something free, passionate and creative about the West Coast which inspired Louis Vuitton's new collection of Cologne Perfumes.

To underscore the gaiety of these new fragrances, Louis Vuitton invited artist Alex Israel to bring his creative radiance to each of the Cologne Perfumes' packaging with a joyful design of pop colors that celebrates the idea of an endless summer. As a multimedia artist and filmmaker, Alex Israel is deeply inspired by his hometown of Los Angeles, a city of contrasts where the sky he loves to paint is undeniably unique. He imagined each perfume as a touchstone in his universe, pairing each fragrance with one of his emblematic artworks to capture the spirit of each scent.

Discover Cologne Perfumes Collection

Three of Louis Vuitton’s ambassadors were chosen to showcase the Maison’s New Classics, the collection of leather goods that have become modern icons. Emma Stone, Alicia Vikander, and Léa Seydoux are women at the forefront of their art, and the new campaign serves as a reminder of the powerful relationship that is forged between unique individuals and their handbags. Known for their  grace and strength, the three actresses bring their own personalities to their chosen bag: the classic Capucines for Emma Stone, the playful Twist for Alicia Vikander, and the stylish Dauphine for Léa Seydoux.   

Photographed by Craig McDean and styled by Marie-Amélie Sauvé, the new campaign exudes the same timeless yet relevant spirit that is at the core of the New Classics collection.

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Since its launch in 2012, the Louis Vuitton Objets Nomades has grown into a collection forty-five limited-edition travel-inspired objects imagined by some of the world's most renowned designers: Barber&Osgerby, Campana Brothers, André Fu, Damien Langlois-Meurinne, Nendo, Gwenaël Nicolas, Raw Edges, Patricia Urquiola, Marcel Wanders, India Mahdavi e Tokujin Yoshioka and, most recently, Atelier Biagetti and Zanellato/Bortotto. Louis Vuitton will be unveiling the latest additions to the Collection at the Palazzo Serbelloni in Milan during Fuorisalone 2019.

Among the new pieces is Anemona by Milan-based Atelier Biagetti, which is a remarkable, glass-topped dining table with undulating base covered in soft beige leather. The italian duo Zanellato/Bortotto makes its debut with Mandala, a tripartite screen of intricately woven leather inspired by nomadic craftmanship. A new selection of inventive, poetic work from established Objets Nomades designers includes the Campana Brothers' Bulbo, a cosy seat that transports the sitter in a cocoon-like tropical flower of leather and soft fabric. The duo Raw Edges’ Dolls are a set of joyously playful, endlessly customizable chairs that, like traditional Louis Vuitton trunks, can be hand-painted with unique designs. Marcel Wanders enriches the collection with four new objects: the beguiling pair of Diamond Sofa and Armchair with their bases of intertwined ash and rich leather upholstery; Venezia, a lamp inspired by traditional Venetian lanterns; and Diamond Vase, made of red, handblown Murano glass. India Mahdavi brings her lacquered Talisman tray, with its “benevolent eye” design, while Tokujin Yoshioka presents the Monogram pattern-inspired Blossom Vase, made of heavy, handcrafted Murano glass.

Louis Vuitton Objets Nomades
Palazzo Serbelloni
Corso Venezia 16, Milan, Italy
April 9th - 10th from 11:00 AM to 8:00 PM
April 11th - 14th from 10:00 AM to 8:00 PM

Discover more about the Objets Nomades collection here

An enchanting triptych of pop colors announces, enhances, and prolongs the feeling of summer in the newest Les Parfums Louis Vuitton Collection. Inspired by the notion of endless holidays and Californian spirit, the collection captures the sun, sky, gardens, and sea of warm-weather destinations: Sun Song, Cactus Garden, and Afternoon Swim. Master Perfumer Jacques Cavallier-Belletrud calls these new scents Cologne Perfumes, a  term that unites the lightness of a citrust mist and the depth of flowers: "These are perfumes of light, with notes that burst to reveal all their inherent naturalness".

The new Cologne Perfumes go straight to what is essential, their architecture highlights the authenticity of a flower, a plant, or a fruit. Sun Song elevates the very charming orange blossom, in a perfume that is like the caress of a ray of sunlight. Cactus Garden invites maté, that singular, exotic tea, into a perfume that is like lounging on a sun-drench patio. Afternoon Swim ennobles the orange, that honest and ever-optimistic fruit, in a perfume that's like plunging into an ocean of pleasure. Spontaneous yet sophisticated, Les Colognes Perfumes convey the promise of adventure and the spirit of a fleeting summer.

Discover the Cologne Perfumes Collection

Exploring the unique space that exists between boyhood and adulthood. Director Julian Klincewicz delves deepers into the Los Angeles School Teens that Virgil Abloh chose as subjects of the third and final chapter of his Spring-Summer 2019 Campaign. Accessories from the collection including brightly colored Keepalls, new LV Trainers, Discovery backpacks and more serve to highlight the tension between the desire to belong and the need for individuality that characterizes the teenage years.

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