LV NOW

Continually exploring the theme of inclusivity and perpetually building on his past collections, Men's Artistic Director Virgil Abloh chose Japan, a strong inspiration for his recent Pre-Collection, as the backdrop for his new Fall-Winter 2019 Campaign. Inez & Vinoodh shot the multi-layered and detail-rich collection through the distinctive distortion of the fish-eye lens, amplifying its spirit of futuristic nostalgia.

See the Collection

First presented last March at the Louvre in Paris, the Louis Vuitton Women's Fall-Winter 2019 Collection expresses Nicolas Ghesquière’s interpretation of the sartorial melting pot symbolized by the Centre Pompidou Museum. With its patchwork of patterns, unexpected layerings, and bold lines, the collection takes a deliberate stylistic stand. 

In this new campaign, actresses Léa Seydoux, Samara Weaving, and Zhong Chu Xi were photographed by Collier Schorr, with a cast of models preparing backstage at the Opéra Bastille in Paris. The Monogram and the Damier oscillate on accessories in equal time, introducing both new shapes as well as new iterations of existing forms. A graphic juxtaposition surfaces on the colourful Monogram LV Pop line while the new LV Arch bag stands as classic as it is contemporary. 

See the Campaign

Already available in select stores worldwide, Louis Vuitton's My LV World Tour personalisation service can now be experienced online. From the days of Gaston-Louis Vuitton to today, avid travellers have long adorned their luggage with souvenir stickers from destinations across the globe. Louis Vuitton's My LV World Tour service offers clients a modern way to customize Men’s Ready-to-Wear in this same spirit. Clients can choose a variety of patches and embroideries, inspired by both vintage travel labels and varsity lettering, to make their own entirely unique jacket, cardigan, or jeans. Patch themes include Cities, representing the world’s most famous destinations, and Heritage, direct nods to archival Louis Vuitton graphics, while seasonal patches will provide opportunities to add limited-edition touches.

Launch the new My LV World Tour online tool to design, visualise, and order your personalised creation.

My LV World Tour for Menswear

Already present in select stores worldwide, Louis Vuitton's Now Yours service is now available online. The combination of colorful initials and stripes is a long-standing Louis Vuitton tradition since the beginning of the Maison's history when they were hand-painted onto travel trunks: LV Heritage. This service brings this tradition to Men's ready-to-wear by allowing you to add your choice of initials and stripes to a selection of jackets, sweaters, and jeans. Customize the item of your choosing and visualize the finished product all by visiting the Now Yours selection on the Louis Vuitton website.

LV Heritage Men's Ready-to-wear

In homage to a certain culture of fashion, where one takes a stand and proudly expresses oneself, Louis Vuitton's Women's Artistic Director dreamt up a collection that is an invitation to cultural references. First presented last March at the Cour Carrée of the Louvre within a recreation of the Centre Pompidou, the Fall-Winter 2019 Collection is one in which the debate is deliberately lively, just like the emblematic building that inspired the runway set.

For the Campaign, actresses Léa Seydoux, Samara Weaving, Zhong Chu Xi, are accompanied by a cast as they prepare backstage in this film shot by Albert Moya.

Explore the Campaign