• The Louis Vuitton Cup Begins

    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    This summer, Louis Vuitton takes you to the San Francisco Bay for the 30th Louis Vuitton Cup, followed by the 34th America's Cup.

    The 8th regatta in the history of the Louis Vuitton Cup, taking place in the San Francisco Bay from July 4th to September 21st, promises to be a decisive and yet unpredictable event.

    Decisive because of the three competing teams, only the winner will earn the right to challenge Oracle Team USA, the American titleholder, in the hope of capturing the 34th America's Cup trophy. Decisive too, for the defender, as a decision is made on which of its two boats will participate in the America's Cup during the trials that take place at the Louis Vuitton Cup.

    Like the seven previous regattas, this 8th Louis Vuitton Cup offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New Zealand, and Luna Rossa have recruited the finest sailors, technicians and engineers in the world. Thus, the Louis Vuitton Cup will not only be a prestigious regatta, but also a crucial preparatory phase for an America's Cup featuring boats that are difficult to master and have never been used in competition before.

     

    Tags: Event, Sailing, Sea travel

  • The Game Parade

    Graphic artist Honet takes us on a psychedelic journey with this second part of our focus on Louis Vuitton and games.

    Games have always been popular at Louis Vuitton: Gaston-Louis made and collected board games, and jugglers were even exposed in store windows playing yo-yo in the 1930’s. The legendary chessboard, but also games of skills, cards, or dominos were edited with the colours and style of the Maison for specific occasions. Later in 2008, Louis Vuitton chose to open a new game-playing area by creating a line of Monogram cases and chests for poker, backgammon, dice, and even mahjong.

    For this second interpretation of the Louis Vuitton game universe, French artist and illustrator Honet has created this graphic video, in one continual, spiralling thread. These graphic compositions feature the many board and table games Louis Vuitton once created, ranging from the pool table down to the classic chess board whose pattern recalls the iconic Damier print of 1888.

    Tags: Animation, Video, Games, Featured

  • A Damier Signature

    We are in 1889 and the eyes of the Paris World Fair have just witnessed the revealing of an icon. As old as the Eiffel Tower itself, we give you the Damier Canvas.

    The design of Louis Vuitton’s Damier was the result of the creative spark that shined between Louis Vuitton and his son Georges Vuitton, who invented the canvas a year earlier in 1888.
    Almost a century later, in 1998, the pattern was reintroduced as the Damier Ebène, and it has been one of the biggest successes of Louis Vuitton. A wide range of Damier canvases have been introduced since then: Damier Azur, Damier Graphite (for the 120th anniversary of the canvas), the embossed leather of Damier Infini or, more recently, the Damier Adventure and Damier Challenge.

    One can be sure that with such a strong and recognizable pattern, the Maison Louis Vuitton will create new colourful interpretations in the future. But until then immerse yourself in the original Damier Canvas colours with this short stop-motion film introducing the latest Damier products.

    More on the Damier history and collections here

    Tags: Georges Vuitton, Video, Damier

  • Retracing The Trunk

    Embark on an imaginary visual journey through light projection and mapping techniques to celebrate the savoir-faire of the prestigious trunk maker.

    Suited for explorers, archaeologists and adventurers, in the noblest sense of the term, Louis Vuitton’s trunks carry with them deeply engraved memories. Open an old trunk and a myriad of images escape, forgotten odours and anecdotes will resurface.
    Hundreds of thousands of trunks have been handmade by Louis Vuitton since the 19th century. They all have their own history. They are scattered throughout the four corners of the globe. Some sleep in attics, others are in museums, others are still travelling. Trunks are like special possessions, carefully preserved or lost forever.
    This short film by Les Courtisans immerses us in the visual history of Louis Vuitton trunks; jumping back and forth between the many designs developed by the house throughout the years; a graphic explosion at crossroads between the late 19th and early 21st century.
    Each trunk tells its own story, a story told “through those who order them, those who owned them, and the times in which they were made, as if, once wide open, they are no longer trunks but albums” - Patrick-Louis Vuitton.

    Tags: Savoir-Faire, Trunks, Animation, Featured