Stopping over in Seoul with design duo Icinori. The Louis Vuitton Travel Book series invites renowned artists and promising young talents to tell stories of places they have visited, depicting each place’s varied architecture and special light, and recording the passing days and the lives of its people. For the new edition on Seoul, Mayumi Otero and Raphaël Urwiller bring their breath-taking attention to detail to the bustling South Korean capital.
The Japanese-sounding name "doesn’t mean anything in particular", in the words of the couple behind it. Icinori is a studio of design, visual art, screen printing, and publishing. The French-Spanish-Japanese Mayumi Otero and the French Raphaël Urwiller met in school at the Ecole Supérieure des Arts Décoratifs of Strasbourg where they founded Icinori in 2007 while still students. Since then, as work and life partners, they have been traveling, exploring, observing, illustrating, and drawing together, displaying the sort of meticulousness that typifies only the most passionate of artists.