The mission of (RED), the organisation created by Bono and Bobby Shriver in 2006, is to transform the collective power of consumers into a force for good. Louis Vuitton proudly supports (RED)’s actions with the creation of a new LOUIS VUITTON I (RED) perfumed candle. For each candle sold, USD 60 will go to the Global Fund to fight AIDS with (RED).
In the spirit of Louis Vuitton’s longstanding history of creative collaboration, the LOUIS VUITTON I (RED) candle has been composed by the Maison's Master Perfumer Jacques Cavallier Belletrud, and its design created by Marc Newson. Taking the colour red as his inspiration, Jacques Cavallier Belletrud selected the finest-quality natural ingredients to develop the candle’s fragrance, creating an olfactory experience that evokes the universal emotions of love, freedom, warmth, and purity. By blending a peony’s sweet, peppery and floral olfactory notes with the fruity vibrancy of raspberries, the burning candle becomes alive with harmony, optimism, and emotive pleasure. Rich in character, yet subtle, instantly transforming the home into a haven of comfort.
The LOUIS VUITTON I (RED) candle is available in Louis Vuitton stores around the world, and online at louisvuitton.com, starting in October 9th, 2019. To learn more, go to RED.org and follow @RED on Instagram. Join us #endAIDS