This distinctive colour has been specially selected to create a new visual signature while it has woven itself into Louis Vuitton’s history since a century and a half. It can be seen on many iconic heritage pieces such as the trunk known as « Citroën » in the Louis Vuitton archives, created for an expedition in Africa launched by the French automobile firm in 1924.
From now on, the Louis Vuitton packaging will feature this imperial saffron shade highlighted with blue, a complementary colour already used in early personalisation details from 1854 onwards but also for the House’s ribbons since many decades. The combination of the two colours gives a very modern yet eternal look that is reminiscent of the golden age of travel.
While the thicker paper and cotton ribbon handles allow for greater resilience during transport, the new formats are easily folded and slipped into a suitcase or travel bag. Raw cotton and flat-pack boxes are part of a greater focus on sustainability on behalf of the House.