The new “Louis Vuitton Pass” application is now available for tablets and smartphones on both the App store and Google Play. By scanning the campaign images that feature the App’s icon in magazines and elsewhere, reveal a dedicated space showcasing exclusive content and featured products from the campaign.
For the launch of Louis Vuitton’s next “Invitation au Voyage” campaign starring Arizona Muse, the new App will reveal in exclusivity the full film on Thursday 7th November. It will not only be possible to watch the film in advance of its official release but also go behind the scenes of the campaign, access ‘making of’ footage and discover the products with the option to purchase. Louis Vuitton fans will also be able to share this inspiring content on social networks or by email and access a Louis Vuitton Store locator.