• The Louis Vuitton Cup Begins

    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    • The Louis Vuitton Cup Begins - Louis Vuitton Heritage NEWS
    This summer, Louis Vuitton takes you to the San Francisco Bay for the 30th Louis Vuitton Cup, followed by the 34th America's Cup.

    The 8th regatta in the history of the Louis Vuitton Cup, taking place in the San Francisco Bay from July 4th to September 21st, promises to be a decisive and yet unpredictable event.

    Decisive because of the three competing teams, only the winner will earn the right to challenge Oracle Team USA, the American titleholder, in the hope of capturing the 34th America's Cup trophy. Decisive too, for the defender, as a decision is made on which of its two boats will participate in the America's Cup during the trials that take place at the Louis Vuitton Cup.

    Like the seven previous regattas, this 8th Louis Vuitton Cup offers an element of surprise. The three competing teams, Artemis Racing, Emirates Team New Zealand, and Luna Rossa have recruited the finest sailors, technicians and engineers in the world. Thus, the Louis Vuitton Cup will not only be a prestigious regatta, but also a crucial preparatory phase for an America's Cup featuring boats that are difficult to master and have never been used in competition before.

     

    Tags: Event, Sailing, Sea travel

  • Cannes Diary

    A diary of the Cannes Film Festival from director Jordan Schiele, awarded the Jury’s Special Mention for the Louis Vuitton Journeys Awards competition in 2012.

    Louis Vuitton continues its strong link with the world of cinema through this Cannes Diary and artistic collaboration with director Jordan Schiele. Jordan was awarded the Jury’s Special Mention for the Louis Vuitton Journeys Awards short film competition in 2012. He was also subsequently selected for the prestigious Cannes Residence program in 2012 and invited to attend the festival this year as a guest.

    The Cannes International Film festival was founded in 1946 and is today one of the most prestigious film events in the world. This short film diary of Cannes reveals the festival through the perspective of Louis Vuitton including life in hotels, the premier party for Sofia Coppola’s film ‘The Bling Ring’, the red carpet and numerous encounters with celebrities. All this is done through a cinematic lens with resonating nostalgia, complemented by the music from Maurice Chevalier’s ‘You Brought a New Kind of Love to Me’ and the voice of George Goldenstern.

    Tags: Cannes, Diary, Cinema, Sofia Coppola, Featured

  • Wheels, glorious wheels

    Louis Vuitton creates a captivating dance performance in the middle of an airport style setting. Two travellers meet, and their 4-wheel “Zéphyr” suitcases interact.

    A subtly retro look, reassuring curves, four wheels… Elegant and ergonomic, Zéphyr is the new star of Louis Vuitton’s luggage line. Since 1854, Louis Vuitton has accompanied the world’s most celebrated travellers, defining with each, expertly conceived and painstakingly crafted creations, an art de voyager.

    The new Zéphyr trolley case, true to its heritage of craftsmanship, combines respect for tradition with daring modern features. In this video, the dancers twist and turn the case with admirable ease. Both robust and lightweight, this wheeled suitcase is on a roll.

    More in the full animation here.

    Tags: Savoir-Faire, Heritage

  • The Game Parade

    Graphic artist Honet takes us on a psychedelic journey with this second part of our focus on Louis Vuitton and games.

    Games have always been popular at Louis Vuitton: Gaston-Louis made and collected board games, and jugglers were even exposed in store windows playing yo-yo in the 1930’s. The legendary chessboard, but also games of skills, cards, or dominos were edited with the colours and style of the Maison for specific occasions. Later in 2008, Louis Vuitton chose to open a new game-playing area by creating a line of Monogram cases and chests for poker, backgammon, dice, and even mahjong.

    For this second interpretation of the Louis Vuitton game universe, French artist and illustrator Honet has created this graphic video, in one continual, spiralling thread. These graphic compositions feature the many board and table games Louis Vuitton once created, ranging from the pool table down to the classic chess board whose pattern recalls the iconic Damier print of 1888.

    Tags: Animation, Video, Games, Featured

  • My Imprinted Life

    Louis Vuitton continues its endless travel in the world of correspondence with a collaboration highlighting the work of creative artist Marie Beltrami.

    Writing instruments have been essential companions of the traveller across the years, consequently sharing an important history with the house of Louis Vuitton.

    As important then as it is in the digital age of today, the fine art of correspondence in its most traditional form is a statement of refinement, exceptional character and personal expression; it is part of an authentic ‘art de vivre’.

    From personal correspondences to global art movements and special projects like this initiative by Marie Beltrami, penning letters has always carried a very special signification.

    The aforementioned project comprises over 300 envelopes addressed by the artist to famous and to unknown people, both alive and dead, both real and imaginary.

    To go even further, each envelope is affixed with a “postage stamp” featuring her own image; another way to free herself from the consignments of the everyday life.

    Once again Louis Vuitton is embarking on a new voyage, a writing journey.

    As Marie Beltrami would put it: “a return to values I find enchanting”.

    Tags: Video, Collaboration, Mail