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THE 2017 CRUISE CAMPAIGN

Louis Vuitton presents its Cruise campaign starring Alicia Vikander.

The Cruise campaign lands in a new territory, Rio de Janeiro, Brazil. This location is a natural follow-up to the 2017 Cruise presentation which was staged here last May in the exclusive Niterói Contemporary Art Museum (MAC). A landmark building in Brazil, designed by celebrated Brazilian architect Oscar Niemeyer.

The campaign images were also shot in the MAC and on the beach, a spectacular landscape of modernist space and escapism captured by photographer Patrick Demarchelier.

Here, Alicia Vikander, the actress star of this campaign carries on the emblematic Twist and Capucines handbags.

Discover the 2017 Cruise Campaign here.

Photography: Patrick Demarchelier.

Tags: Cruise, Architecture, Patrick Demarchelier, Campaign