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SERIES 4 VIDEO: PART THREE BY BRUCE WEBER

The final of three videos from the Louis Vuitton SERIES 4, Spring-Summer 2016 collection advertising campaign.

The heroine shot by Bruce Weber, known for his images that capture youth's vitality, is truly multi-facetted. In Tampa, a timeless town on the west coast of Florida, a group of girls takes to the street with the haughty insouciance of an idealistic age when the world holds nothing but the promise of conquest.

Among them are Jaden Smith, the young hero of a new generation that worships stylistic freedom.

​“Only Bruce Weber can capture the energy of a group and orchestrate it in vibrant harmony. Why does Jaden Smith star in this campaign? He represents a generation that has assimilated the codes of true freedom, one that is free of manifestos and questions about gender. Wearing a skirt comes as naturally to him as it would to a woman who, long ago, granted herself permission to wear a man’s trench or a tuxedo. Jaden Smith conveys something very interesting about the integration of a global wardrobe. He’s found an instinctive balance that makes his extraordinary attitude a new norm. That really inspired me in the creative process for this collection.” - Nicolas Ghesquière

Discover the full campaign and the collection here.

Tags: Ad Campaign, Ready to Wear, Series 4, Bruce Weber