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NEVER ENDING STORY : THE FILM

Watch the Louis Vuitton film, created in line with the "Volez, Voguez, Voyagez" exhibition which opens at the Grand Palais in Paris tomorrow.

Traveling through time, across 5 generations, the story of Louis Vuitton dates back to the year 1854. Here below read this Never Ending Story for yourself and watch the epic film, created alongside the Paris exhibition which will be open to the public from the 4th of December.

"Louis Vuitton was just fourteen when he left the Jura on a journey
A journey to Paris, where he learned to master Carpentry

Carpentry which he used to engeneer crinoline petticoats
For Empress Eugenie – Louis became a man of note

Noted by the world of fashion, his fame was gracious
And still dominates fashion today – always creative, always audacious

Audacious synonymous with his name
Where art and craftsmanship soon became
From Capucines to Asnieres
Sources of innovation beyond compare

Comparing his customers’ needs, his intuition
Of an age of greater travel than any before
He invented the flat trunk, the first modern luggage
The famous S-lock – an unpickable thief block –
The mini-trunk, and so much more

More cases, accessories, and custom luggage
Visionnary in all type of voyage
Savorgnan de Brazza's camp-bed trunk for explorer
Caused a sensation amongst the influencers

Influencing the Thirties, as women found a voice
Louis Vuitton’s new Keepall gave them a choice
Of purses to carry that are now fashion icons

Iconic as the monogram, LV
Standing for true artistry
Art nourished by travel, then further enhanced
By Sprouse, Murakami, evolving in a dance

Dance of creative genius soaring onward and up
Like the wind-blown sails of the America’s Cup

Cupped sails that echo the avant-garde lines
Of the Foundation, a symbol that defines
The courage beloved of… Louis Vuitton"

Explore the exhibition here.

 

Tags: Exhibition, Grand Palais, Never Ending Story