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MYTHIC MONOGRAM

Louis Vuitton’s emblematic pattern is now 120 years old – or should that be young? Here are three bags that offer proof of its enduring appeal…
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What a wonderful story the Monogram has to tell, expressing as it does the love and admiration of Louis Vuitton’s son Georges for his brilliant father. The delicate design was conceived in 1896, inspired by the pattern of four-petal flowers on the Gien earthenware tiles in the family kitchen in Asnières. To this figurative lucky charm, Georges added the initials of the founder – an L and a V intertwined, like a heartfelt pledge and an unbreakable bond between his and future generations. The Monogram pattern has traveled through time for more than a century – eternally youthful, unfailingly modern, renowned the world over. It has become the symbol of a certain excellence, the signature of a unique savoir-faire à la française, setting the seal on Louis Vuitton creations. It continues to write its own legend with endless energy and a sense of adventure. Reconciling rigorous classicism with extravagant flights of fancy, it tirelessly pushes the boundaries of pattern. In 2017, the Monogram is more magnificent than ever. Long may it continue to be the canvas of our dreams!

MYTHIC MONOGRAM - Louis Vuitton LV The Book NEWS

Monogram on the runway

At Fashion Week, the Tressage Tote bag in Monogram Reverse canvas shows off the modernity of the House.

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VERY CHIC
with an artist’s necklace.
VERY VISIBLE
with intricately crafted sunglasses.
VERY LUXURIOUS
with alligator ankle boots.

Monogram for keeps

The perfect foil for a timeless shape such as the Keepall Bandoulière in Monogram canvas.

MYTHIC MONOGRAM - Louis Vuitton LV The Book NEWS
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SUNGLASSES
add star quality.
A BELT
plays with the logo.
GLADIATOR SANDALS
put a spring in your step.
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Monogram in high spirits

Always ready for adventure, it dons bright colors for the new Tuileries collection.

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A COLORFUL SCARF
brightens your mood.
GOLD SANDALS
are a chic signature.
A CLASSIC WATCH
makes a statement.

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