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THE 2018 CRUISE CAMPAIGN

  • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
  • THE 2018 CRUISE CAMPAIGN - Louis Vuitton Fashion NEWS
Louis Vuitton presents actress Alicia Vikander as the embodiment of the 2018 Cruise Collection.

Within a spectacular setting where sky and sea are at their purest, the 2018 Cruise campaign crystalises the balance between strength and serenity at the heart of the collection.

Lensed by photographer Patrick Demarchelier, the images feature Alicia Vikander accompanied by variations of the Twist and Capucine handbags. Transported from the show in Kyoto to this remote island of Ibiza, they stand out as striking signals of craftsmanship and design. Meanwhile, Alicia lingers through the landscape, her looks channelling the maverick spirit of Kansai Yamamoto whose vision inspired Nicolas Ghesquière this season. 

References to Japanese ceremonial dress, samurai, traditional landscape artworks, and Kabuki theatre all emerge through pieces conceived as streamlined statements. In these moments of freedom, the collection becomes yet another expression of Louis Vuitton’s embrace of travel. When the Twist bag adorned with kabuki stickers appears at Alicia’s side, it’s as though she is holding onto a future memento.

Discover the 2018 Cruise Campaign here

Photography: Patrick Demarchelier.

Tags: Cruise, Patrick Demarchelier, Campaign