Since its founding, Louis Vuitton has sought to create objects that last, articles that are passed down from generation to generation. Naturally, its perfume bottles, which are refillable, carry on this sustainable tradition.
To have a bottle refilled, one needs to simply bring it to the nearest of the House’s boutiques. Each store maintains various perfume fountains, avant-garde tools developed specially for these bottles and exclusive to Louis Vuitton. In the space of a few seconds, the empty bottle is once again full, without ever having been opened, as if it were a sort of futuristic capsule. Not a drop of fragrance is lost. The perfume never comes in contact with the surrounding air, and so remains perfectly intact, identical to the original. The House’s bottles are thus an effective and innovative way of helping to preserve the environment.
They are also a way to pay homage to the Fontaines Parfumées, Jacques Cavallier Belletrud’s workshop in Grasse, in Provence, where perfume bottles were already being refilled at the source starting last century.
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