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Emprise: in the grips of perception

Louis Vuitton explores Parisian origins in the House's new collection of watches and fine jewellery with its new film Emprise.

The emblematic trunk continues its journey through the Louis Vuitton universe. From the initial reality of a tangible utilitarian object, a collection of modern, feminine watches and fine jewellery comes into being. Powerfully structured shapes, the choice of stones and their vibrant colours set in medallions delineating the silhouette, a high-style bracelet watch: everything in the Emprise collection suggests a contemporary woman, at times provocative, captivating or charming. An infinitely Parisian attitude.

In a single-shot sequence, director Raphaël Gianelli-Meriano and the Surface to Air studio lead us through a game on perception. Imperceptibly guided by the footsteps of an elusive woman through endless mirrors and a haunting abyss, her mystery is emphasized by the musical arrangements of electronic composer Gesaffelstein. The film immerses us in the heart of the collection, precisely where the word "Emprise" takes on its full dimension.
Discover the Emprise collection Here.

Tags: Video, Watches & Jewellery, Trunks